Through growth and experience we are strengthened by our understanding of one core truth.

In the presence of love, no concept is needed and in the absence of love all concepts amount to nothing. In fact it is from this that the very name 0 concept is derived.

We believe that design to the fulfilment of any motive is as a nucleus to an atom. And motive as the pre-requisite to the creation of opportunity, brings sharply into focus the vital role design must play in ensuring that opportunity is accessible to many if not all.

We are a design company that focuses as heavily on systems as we do on the products that function within them. We believe that products by themselves have little impact if the systems within which they function are broken.

As such our key metric for measuring success is with a view of the  long term impact of systems on products as well as the impact of products on systems.

We are currently a small team which draws on our network of designers when the need arises. Hence we not only have the flexibility but the expertise to handle most projects.